Long gone are the days when social media was seen as a novel and innovative way to catch up with close family and friends outside of the confines of personal proximity.
Social media is now such a central part of our daily lives, we couldn’t ever imagine being without it. Many of us now don’t even remember a time when it wasn’t a thing.
Clearly this creation has stuck with us for a reason. No one can deny it offers unprecedented freedom of expression, communication on tap and opportunities to achieve daily fulfilment.
However, like most staples in life, there is a flip side. Social media has an evil underbelly and it plagues our society with a free reign.
I’d go as far as comparing social platforms to the wild west; worse even. At least those cowboy towns had a sheriff who strived to achieve law and order.
The worst thing is, the ugly side of social media needs very little definition.
We are all well aware of the terrible trolls that bash their harassing clubs across the online community. We all know about the keyboard warriors who like to flex their fingers to the detriment to others online. We’ve all seen how opinions are rammed down people’s throats and how mob mentalities form and online warfare ensues.
Its safe to say that social media has a dark side. My debut novel The Invite explores this idea in a variety of ways. Whether intended or not, social media has gifted power to all people and that sadly includes people who are quite happy to abuse that power. In fact, not only are some happy to abuse it, the prospect of doing so seems to hold a certain alure.
It also seems as though this sense of narcissistic empowerment is intensified by the safety in which it can be executed. Why go and pick a fight out on the streets and risk retaliation when you can lie there in your cosies and abuse people without any worry about consequence?
A deep sense of gratification looks to be achieved through a successful attack. The bigger the fish and the more piranha’s who join in, the more satisfying the result. There appears to be nothing more fulfilling to a troll than to create a frenzy and ruin reputations.
It is also important to remember, it does not matter what a person’s opinion is. Be you left wing, right wing, atheist or you might even worship French fries. Trolls don’t care what you believe in. I guess the one thing that can be said, is the stronger the opinion the more ammunition that is being served up on a plate.
I guess the question is now, why has this toxic culture occurred and what needs to happen to change things?
After giving this quite some thought, my brain has conjured a comparison which I believe helps us better understand the online community. Imagine social media as a school playground. In most school playgrounds you sadly have a school bully. There might even be a few school bullies if you have the misfortune. Some of those likeminded bullies might join together to form a rather unsavoury gang.
Social media exactly the same, just on a humungous scale. I don’t know exactly how many people use social media to date. I imagine it is millions, if not billions. Just think out of all those people, how many bullies there could be amongst them. Imagine how many of those bullies have the same twisted ideals. It doesn’t bear thinking about it.
Now if you think back to the school yard, bully management is ultimately the responsibility of the teacher/ supervisor on duty. Now I can’t vouch for everyone else, but back in my good old school days this was very often dealt with pretty badly in all honesty.
When it comes to bully management online, it is the social media platforms that are the teacher/ supervisor on duty. When you consider all these companies really care about is making money and also consider the overwhelming scope for active bullying to occur, this has created a massive and very serious problem.
The problem is clearly vast and extremely complex. I think when social media was originally formulated, I believe the early pioneers never really envisaged the can of slimy worms it would open. I don’t think any real bulletproof strategies for managing bad behaviour were really considered or implemented.
It appears as though all that has come to fruition since is a few patch plasters to remedy the problem. There are now options to report abuse and people can get banned; apparently!
These processes are nowhere near robust enough to deal with the problems we have.
Significant and ground breaking new strategies and innovations need to be implemented in order to create a policing structure that works. I personally feel that this will only be made a reality by the introduction of a social media regulator who will make sure social media companies are doing what is essential.
At the moment, social media companies are free to do what they want, and what they want to do is make money. As a result, policing is probably palmed off to the apprentice who gets paid less than what they deserve.
Until a regulator is introduced all I would say is we all need to watch our backs. We need to be careful and also grow thick skin to the abuse. Remember how we coped with the bullies back in the day. Above all remember, those trolls are the ones that are messed up, not you.
Easier said than done I know, when the vultures attack!